Not only do we love this line for its renowned smoothing curve loving abilities, the Cinderella-esque story behind the brand is famous too. spanx founder Sara Blakely was getting ready for a party when she realised she didn’t have anything to wear under her figure-hugging trousers. Armed with scissors and sheer genius, she cut the feet off her control top tights and et voila, the Spanx concept was born. Widely copied since, it remains the world’s leading control range.
The old-fashioned girdles and uncomfortable figure-shapers that your grandmother might have worn have long been a thing of the past; one reason for this is the American founder of the Spanx brand, Sara Blakely. The designer was not impressed with old-fashioned underwear and so looked around for an alternative. She quickly found a solution: moulding shapewear was invented. Women no longer have to struggle with rigid boned corsets; instead, their curves are skilfully and gently eased into shape. Elegant moulded shapewear automatically creates a new feeling of femininity; the Spanx label is largely responsible for this phenomenon.
The company name could not be more original: Spanx is a play on the English word "spanks". Now, rather than referring to a cheeky smack on the butt, Spanx means a shapely rear, no more and no less. The fictitious word quickly spread and the brand name is now an integral part of the fashion industry.
Spanx declares war on lumps and bumps: the fabrics provide extra ease and fit like a second skin. The incredible smoothing effect has already won an army of enthusiastic fans; this high-quality shapewear guarantees a feeling of freedom and any lack of self-confidence is banished forever.
Miracle shapewear even for plus size figures
The iconic Spanx brand features flat seams and the highest quality in their collections. The choice of Spanx Shapewear can be more than just a question of style: moulded shaping lingerie also ensures superb comfort.
Whether for waist, legs, hips or butt, every woman will clearly feel the difference. Many celebrities would not be without these unique materials and clever cuts; even better, these wonder shapers are also suitable for plus sizes.
The label offers outstanding high waisted briefs. A lot of changes have taken place in this sector: Spanx has revolutionised the concept of shaping briefs and women now have many varied options from which to choose, so they can find the perfect style to wear under any outfit. The manufacturer does not neglect any details, whether this is a firmly woven waistband, exclusive weaving techniques or a soft waistband.
Spoiled for choice
Unquestionably, the Spanx range is very varied. Shapewear bras, shaping tops, shape pants or shapewear dresses: the brand has much to offer. Each feminine design is manufactured using different techniques: the woven fabric can vary in firmness and fans can choose between Medium, Super and Super Duper.
Spoiled for choice: customers certainly are with Spanx. The range of shapewear lingerie is available from size 42 at navabi, where you can discover our edit of the latest impeccable collection before ordering your favourite styles. The Spanx brand impresses with its high elasticity and exquisite fabrics as well as elegant designs and no detail is overlooked: this feeling of freedom and well-being is not to be missed.